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Lotus Marketing and Alternate Universes

WOW! Many people in the Yellowverse are excited about the new Lotus Knows marketing campaign. Hey, I am too. Ed Brill recently blogged that the site, www.doyouknowlotus.com, is accepting video submissions. I was going to blog and tell everyone to submit a video, *but* I was thoroughly distracted by this…

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Do you see it? “We know registration can be a hassle…” I think I may pass out. IBM actually acknowledges that accessing their stuff is a bit of a pain in the ass. And you know? That actually makes it better!

Have you ever walked down a crowded street and someone bumps into you and it totally pisses you off? Have you ever walked down a crowded street and someone bumps into you and APOLOGIZES and it doesn’t bother you in the least?

At least acknowledging ‘YES, we know it’s a pain, but we have to’, makes it a lot better. And they *almost* had a sense of humor. Baby steps. If I actually register and hit a humorous error message, I’ll know I’ve actually slipped into an alternate universe.

  • Christian

    Hello Kathy,

    after logging you can’t see any examples on the Entries Tab. :)

  • http://www.epilio.com Carl Tyler

    Looks like the website is running Strutta.com (not domino or Websphere), I think the coolness comes from one of Strutta’s regular templates.