Lotus Marketing and Alternate Universes
WOW! Many people in the Yellowverse are excited about the new Lotus Knows marketing campaign. Hey, I am too. Ed Brill recently blogged that the site, www.doyouknowlotus.com, is accepting video submissions. I was going to blog and tell everyone to submit a video, *but* I was thoroughly distracted by this...
Do you see it? "We know registration can be a hassle..." I think I may pass out. IBM actually acknowledges that accessing their stuff is a bit of a pain in the ass. And you know? That actually makes it better!
Have you ever walked down a crowded street and someone bumps into you and it totally pisses you off? Have you ever walked down a crowded street and someone bumps into you and APOLOGIZES and it doesn't bother you in the least?
At least acknowledging 'YES, we know it's a pain, but we have to', makes it a lot better. And they *almost* had a sense of humor. Baby steps. If I actually register and hit a humorous error message, I'll know I've actually slipped into an alternate universe.
Comments
after logging you can't see any examples on the Entries Tab. :)
Posted by Christian At 08:09:40 On 28/08/2009 | - Website - |
Posted by Carl Tyler At 11:03:55 On 28/08/2009 | - Website - |